Alexa has a cold. Or at least that’s one theory.
Amazon has released a 30-second teaser of a commercial in which its virtual assistant, Alexa, loses her voice. While delivering a weather forecast to a user, Alexa coughs and stops speaking.
In the ad, Amazon CEO Jeff Bezos appears floored by the news.
“Alexa lost her voice?” he asks an employee. “How is that even possible?” The employee then informs him that “replacements” are ready, whatever that means.
The ad ends with the date “2.4.18,” the date of the upcoming Super Bowl, when a 90-second version of the ad will air during the fourth quarter of the game.
Tune in then to learn more, and in the meantime, watch the teaser below.