Absurdly Driven looks at the world of business with a skeptical eye and a firmly rooted tongue in cheek.
Do you go to IKEA to buy furniture?
Or is it, perhaps, a good opportunity to jump into some brightly-colored balls and have a hearty little lunch?
I only ask because more than one person I know heads for the balls and ends up eating IKEA’s famed meatballs.
The furniture chain has, though, decided to expand its customers’ horizons.
Their horizons of taste, that is.
It’s testing something that, to one or two people, might feel like Scandinavian sacrilege.
No, it’s not poached elk.
It’s a Veggie Hot Dog.
Yes, IKEA is succumbing to the plant-based demands of humans desperate to save the planet.
It’s becoming something of a trend, this end-of-times thinking.
Why, even McDonald’s has introduced a McVegan burger.
And guess where that began? Why, Scandinavia too.
Soon, the places we once knew for meat might become the places we go for healthy eating.
That’s as radical as IKEA selling furniture that puts itself together.
Can you imagine, though, if Nathan’s hopped onto this trend?
Would it still hold its famed Hot Dog Eating World Championship and have a special section for vegetarians?
I wonder whether it’s possible to swallow more Veggie Hot Dogs than meat ones in record time.