Absurdly Driven looks at the world of business with a skeptical eye and a firmly rooted tongue in cheek.
Facebook has become hard to, well, like.
The more its numb-headed CEO Mark Zuckerberg sputters excuses for its deficiencies, the more the company seems like just another sleazy advertising concern.
You know, like Google.
It’s become evident that Facebook is worried.
Why, a company that grew to fame and power without marketing itself at all is now furiously dropping ads as if they were fake news items direct from Moscow.
In the ads, Facebook makes so many promises.
In the real world, many people realize that Facebook is as vacuous and untrustworthy as, well, a politician.
So an artist known as Protest Stencil thought it wise to create some truthful Facebook ads.
Or, rather, truthful ads that seem to come from Facebook.
They’re poignant in their bitter truth and they’ve been plastered into some London bus shelters.
Honesty in advertising doesn’t often work.
Somehow, it just isn’t exciting enough. People like to bathe in dreams and lies.
But here’s a company that made money out of fake news and has shown the sort of sure-handedness with people’s data that’s normally seen in a concussed catcher behind the plate.
A little truth surely can’t hurt. Or, perhaps, it should.
I can’t help wondering just how long Facebook can claim to be a utility, but not want to be regulated like one.
I can’t help wondering, too, how long people will allow their torpor to conquer their knowledge that Facebook just isn’t a good idea anymore.
As Protest Stencil observes with apposite wryness: “Kids know when something’s up.”